We are LÄSSIG
We began with a vision: to bring lasting change to the family products market. We believe that sustainability, innovation, and social responsibility go hand in hand.
That’s why we design our products with heart, respect, and purpose – to make a meaningful difference for you and your family.
WE ARE LÄSSIG
We began with a vision: to bring lasting change to the family products market. We believe that sustainability, innovation, and social responsibility go hand in hand.
That’s why we design our products with heart, respect, and purpose – to make a meaningful difference for you and your family.
PRODUCTS WITH HEART, RESPECT, AND PURPOSE
It all began with the idea of an innovative diaper bag. Our founder, Claudia Lässig, took up this idea and created the first collection.
Together with Karin Heinrich and Stefan Lässig, she laid the foundation in 2006 for a company that today – far beyond diaper bags – offers a versatile range of products for babies, toddlers, elementary school children, and teens. But our responsibility doesn't stop at the product idea. We take a holistic view of sustainability.
LÄSSIG IS A SPIRIT
LÄSSIG is more than just the name of our founders, Claudia and Stefan Lässig. Over the past 20 years, they’ve shaped and strengthened our brand through their vision and deep sense of values. With heart and dedication, they laid the groundwork and built the structures that carry us into the future. As they step back from day-to-day operations, they leave behind a strong foundation and a clear mindset that reaches far beyond their own family.
Their children, Jana and Marvin, grew up with this spirit. Today, they are an integral part of our international team – a team united by diverse talents and perspectives.
Mutual respect defines our work culture, and we are all connected by a shared passion for sustainable, functional, and stylish products.
From our founders to our leadership team and every single colleague – we all embody the LÄSSIG spirit.
LÄSSIG IS A SPIRIT
LÄSSIG is more than just the name of our founders, Claudia and Stefan Lässig. Over the past 20 years, they’ve shaped and strengthened our brand through their vision and deep sense of values. With heart and dedication, they laid the groundwork and built the structures that carry us into the future. As they step back from day-to-day operations, they leave behind a strong foundation and a clear mindset that reaches far beyond their own family.
Their children, Jana and Marvin, grew up with this spirit. Today, they are an integral part of our international team – a team united by diverse talents and perspectives.
Mutual respect defines our work culture, and we are all connected by a shared passion for sustainable, functional, and stylish products.
From our founders to our leadership team and every single colleague – we all embody the LÄSSIG spirit.
AT A GLANCE
AT A GLANCE
WE LIVE OUR VALUES. WE ARE...
EMOTIONAL, INNOVATIVE, ENVIRONMENTALLY CONSCIOUS AND RESPONSIBLE
FOR PEOPLE, ANIMALS, AND NATURE
There are many great projects and initiatives to make the world a better place. We’re part of it.
KINDERN IN UGANDA
EINE PERSPEKTIVE GEBEN
REGENERATIVER BAUMWOLLANBAU:
NACHHALTIG FÜR LANDWIRTE
UND DAS ÖKOSYSTEM
FÜR DEN ERHALT UND
DIE PFLEGE DER WÄLDER
SCHUTZ UND GEBORGENHEIT
FÜR FAMILIEN UND DEREN
ERKRANKTES KIND
FÜR DEN SCHUTZ VON
HAIEN UND MARINEN
ÖKOSYSTEMEN
CURIOUS TO KNOW WHO'S BEHIND LÄSSIG?
MEET THE FACES BEHIND THE BRAND.
OUR PATH TO SUSTAINABILITY
For us, sustainability isn’t about reaching a final destination – it’s about constantly re-evaluating, learning, and improving. Step by step. And not just since yesterday. We’ve been growing with this responsibility for over 20 years.
