Privacy Policy

We take the security of your personal information very seriously. Please read the following information to find out more about safe shopping on the Internet.

Protecting your privacy when you use our website is particularly important to us. We therefore wish to draw the following information to your attention concerning the collection, processing and use of personal data.

Lässig Online Shop is a website belonging to Lässig GmbH based in Babenhausen (Hesse), Germany (referred to subsequently as “LÄSSIG”).



The latest safety measures are implemented on our websites in order to avoid misuse of information. Our employees are bound to privacy and nondisclosure.

1.1 Data Processing Controller

Data Processing Controller as defined in Art. 4(7) GDPR is:

Lässig GmbH
Im Riemen 32
64832 Babenhausen
Tel.: +49 (0)6073 - 744 890
Management Board: Claudia Lässig, Karin Heinrich, Stefan Lässig

1.2 Data Protection Officer

Data Protection Officer for Lässig GmbH is

Arnd Harnischmacher
c/o data screen consult GmbH
Kaiser-Friedrich-Promenade 111a
61348 Bad Homburg
E-mail: or

1.3. Collecting anonymous information

In principle, you can visit the web pages of the Lässig without telling us who you are. We only learn the name of your internet service provider, the website from which you are visiting us and the web pages you are viewing. This information is analyzed for statistical purposes. In this context, you as an individual user remain anonymous.

1.4 Using cookies
Cookies are small files that are saved on your computer’s hard drive which save certain settings and information for the exchange with our system by means of your browser.

We wish to inform you that the use of the buying and ordering features is only possible when cookies are activated.

We also use other cookies on our website to compile visitor statistics. Some of the cookies are stored permanently so that you do not have to be asked repeatedly whether cookies are allowed on your system. Your browser allows you to make restrictive settings for the use of cookies, although these can lead to a situation where our offer either no longer functions at all or functions only in a restricted manner for you.

Please note that you can set your browser in such a way that you are informed about the saving of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies in certain circumstances or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these instructions for the respective browsers under the following links:

Internet Explorer:

Please note that if you do not accept cookies, the functionality of our website may be restricted.

1.5 SSL encryption

For reasons of security, this website uses SSL or TLS encryption to protect the transmission of confidential content, such as orders or inquiries, that you send to us in our capacity as operators of the website.

You can see that a connection is encrypted by checking the URL in your browser, which switches from “http://” to “https://” and by making sure there is a padlock icon in your browser line.
When SSL or TLS encryption is active, third parties cannot access the data you send us.

Data within the framework of the ordering process in the webshop is transmitted in encrypted form (SSL encryption) in order to guard against any misuse of the data by third parties.



We only collect personally identifiable information that you voluntarily provide to us, for example for orders or for performance of a contract (Article 6(b) GDPR), for a survey or when you subscribe to services that require registration with personally identifiable information (“personalized services”). We collect the following data:

• your name,
• your address,
• your telephone number, and
• your e-mail.

When you order a product or register for a personalized service, we also capture the data requested in the course of ordering or registering, in addition to the aforementioned information. Information about ordered products is also included (Article 6(b) GDPR).

In the context of the order fulfillment your personal data is retained according to the statutory retention periods and deleted after 6 years at the latest.

Personal data processed in the context of consent will be deleted as soon as possible, but no later than two weeks after receipt of the objection.

Data on the visit to the website will be deleted after 3 working days at the latest. For the storage periods of our social media partners, please read the privacy policies quoted below.

Your data will be processed within the Federal Republic of Germany.

The personally identifiable information recorded when you visit LÄSSIG GmbH websites will only be used to process orders and for performance of the ensuing contracts, and to respond to your inquiries without specifically obtaining your consent (Article 6(b) GDPR).

If it is necessary to forward data to third parties for this purpose, for example to collect the purchase price by credit card or via PayPal, your data will be transmitted to these third parties, or this data will already have been collected by the third parties on the website.

For the purposes of advertising and market research as well as for the legitimate management of the electronic services of LÄSSIG (Article 6(f) GDPR), we will only process or use your data that we have collected and stored over and above the purposes already described if you have given your prior consent for us to do so (Article 6(a) GDPR).

We may collate the information you call up when visiting LÄSSIG websites to create a user profile in order to be able to offer you personalized advertising, but we will only do so with your consent. Personal data will only be passed on to third parties for the purposes specified above. If processing is to take place for other purposes, your express consent will be required for each individual case. You can, of course, revoke your consent at any time. All you need to do is send a message to the e-mail address below. Your revocation of the lawful data collection will only have an effect on the future.

You are entitled to request information about the personally identifiable information we have about you on file (Article 15 GDPR). Lässig GmbH will then provide a copy of the personal data that is the subject of the processing. Lässig GmbH may charge a reasonable fee for all additional copies requested by the data subject in order to cover its administrative costs. If data subjects submit applications electronically, the information must be provided in a standard electronic format unless otherwise indicated.

Moreover, you are entitled to demand the rectification of incorrect data (Article 16 GDPR) and – subject to legal permissibility – the erasure (Article 17 GDPR) or restriction of processing (Article 18 GDPR) of your data.

You have a right to data portability (Article 20 GDPR). Lässig GmbH will ensure that your rights are also protected by any contract processors acting on behalf of Lässig GmbH (Article 19 GDPR).



You have the right to file objections with the supervisory authority responsible for data protection. The supervisory authority responsible for Lässig GmbH is

Data Protection Officer for the State of Hessen
P.O. Box 3163
65021 Wiesbaden
Telephone: +49 611 140 80
Fax: +49 611 140 870 611

Pursuant to Article 23 GDPR, the aforementioned rights can be restricted in certain circumstances.



If, as part of our processing operations, we disclose, transfer or otherwise grant access to data to other people and companies (contract processors or third parties), this only occurs if we are legally permitted to do so (e.g. if data disclosure to third parties, such as payment agents, is necessary for performance of a contract as specified in Art. 6 (1) (b) GDPR), if you have consented, or such disclosure constitutes a legal obligation or is in our legitimate interest (e.g. when engaging agents, web hosts, etc.).

If we engage third parties to process data under a “Contract Data Processing Agreement”, the engagement is governed by Art. 28 GDPR.


The provider of this website, automatically collects and saves information – that is automatically transmitted by your browser when you visit our website – in server log files. The information concerned is:

• IP address
• Time stamp (date and time of visit)
• Nature of visit
• Client information (client type/version)
• User’s operating system (hardware, OS version)

This data is not collated with other data sources. The log files only go as far back as one day maximum. We have entered into a Contract Data Processing Agreement. The legal basis for this data processing is established in Art. 6 (1) (b) GDPR, which permits data to be processed in performance, or preparation for performance, of a contract.



If you would like to subscribe to the newsletter advertised on our website, we will require an e-mail address and information that we can use to verify that you are the owner of said e-mail and that you consent to our sending you the newsletter. We do not collect any other information, or only collect data that you voluntarily provide. We use the data for the sole purpose of sending you the requested information, and will not share your details with any third parties.

We save the data you provide for the purpose of subscribing to our newsletter for as long as you continue to subscribe, and delete the information if you unsubscribe. The aforementioned does not apply to data that we have saved for other purposes (e.g. e-mail addresses for the members’ area).

5.2 Double opt-in and logging procedures

Subscribing to our newsletter is a double opt-in procedure. Once you have registered, you will receive an e-mail asking you to confirm your registration. This confirmation is necessary to ensure that nobody can register using other people’s e-mail addresses. Newsletter subscriptions are logged to enable validation of the registration process as required by law. To this end, the timing of the subscription and confirmation are recorded, as is the IP address. B2B customers can register for the newsletter by ticking the corresponding box in the new customer master data sheet.

5.3 Registration data

To subscribe to our newsletter, you only need to provide us with your e-mail address. Adding your first and surnames is optional. We ask you to optionally provide us with your first and last name, your date of birth and the names, dates of birth and gender of your children. Our sole reason for requesting this information is so that we can personalize your newsletter.

5.4 Newsletter dispatch service provider

5.4.1 Dispatch of newsletter by rapidmail

We use rapidmail to distribute our newsletter. We will therefore forward your data to rapidmail GmbH. However, rapidmail GmbH is prohibited from using your data for any purpose other than sending the newsletter. Rapidmail GmbH is not permitted to pass on or sell your data. Rapidmail is a certified newsletter software provider based in Germany and has been carefully selected in accordance with the requirements of the General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (BDSG).

5.4.2 Dispatch of newsletter by SendinBlue

The newsletter is sent by means of the dispatch service provider SendinBlue SAS, 55 Rue d'Amsterdam, 75008 Paris, France. You can view the privacy policy of the shipping service provider here:

SendinBlue is used on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f. DSGVO and an order processing agreement pursuant to Art. 28 para. 3 p. 1 DSGVO.

SendinBlue is a service with which, among other things, the sending of newsletters can be organized and analyzed. The data you enter for the purpose of receiving the newsletter will be stored on SendinBlue's servers. The hosting servers on which SendinBlue processes and stores the databases are located exclusively in the European Union (France). SendinBlue undertakes not to carry out any data transfers outside the European Union.

If you do not want SendinBlue to analyze your data, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in each newsletter message.

SendinBlue may use the recipients' data in pseudonymous form, i.e. without assigning it to a user, to optimize or improve its own services, e.g. to technically optimize the dispatch and presentation of the newsletters or for statistical purposes. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

5.5 Collection of information and analysis for statistical purposes

5.5.1 rapidmail: Success measurement/data analysis

Our newsletters contain a “web beacon”, which is a pixel-sized file retrieved by Lässig’s server when the newsletter is opened. As part of this retrieval process, information of an initially technical nature is collected, such as details of your browser and system, followed by your IP address and the time of retrieval. This information is used for technical improvement of the service based on the technical data or target groups and their reading habits derived from where they are at the time of access (which can be determined with the aid of the IP address) or the time at which they access. The statistical surveys also include verification of whether the newsletters are opened, the time at which they are opened and which links are clicked on.

For technical reasons, this information can be assigned to individual newsletter recipients. However, it is not our intention to keep tabs on individual users. The evaluations serve rather for recognizing the reading habits of our users and for adapting our content appropriately or for sending different content according to the actual interests of our users.

5.5.2 SendinBlue: Success measurement/data analysis

With the help of SendinBlue, it is possible for us to analyze our newsletter campaigns and optimize them for your wishes. For example, we can see whether a newsletter message was opened and which links, if any, were clicked. In this way, we can determine, among other things, which links were clicked on particularly often.

For this purpose, the newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from their server. In the course of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of the retrieval are initially collected.nThis information is used for the technical improvement of the services based on the technical data or the target groups and your reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor, if used, that of SendinBlue to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

SendinBlue also allows us to subdivide ("cluster") newsletter recipients based on different categories. In this way, the newsletters can be better adapted to the respective target groups.

You can find detailed information about the functions of SendinBlue via the following link:

A separate revocation of the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be cancelled.

5.6 Termination/Revocation

You can unsubscribe from our newsletter (i.e. revoke your consent) at any time. In doing so, you automatically revoke your consent to the dispatch of the same and to the statistical analysis. Separate revocation of consent to dispatch or to statistical analysis is unfortunately not possible. You will find the unsubscribe link at the bottom of each newsletter. If you would like to unsubscribe from the newsletter you can also do so at any time by e-mail to

5.7 Legal basis

Processing of the data entered in the newsletter subscription form is subject to your consent (Art. 6 (1) (a) GDPR). You may revoke your consent to our saving your data and e-mail and to our using the same to send you our newsletter at any time, for example by using the “Unsubscribe” link in the newsletter. The lawfulness of the data processing operations that have already been completed is not affected by any such revocation.



If you would like to contact us, you can use the form provided or the Tawk live chat system.

6.1 Contact form

The contact form contains only the required mandatory fields such as name, e-mail address and the nature of your query/request. These fields are marked accordingly. We use your data to respond to your query/request and for the associated technical administration. Once the matter has been clarified, we will delete your data unless there is a legal obligation to retain it.

The legal basis for processing the data is Art. 6 (1) (b) GDPR.

6.2 E-mail notification of item availability

In the case of selected items that are temporarily unavailable from the LÄSSIG Shop, we offer you the option of being informed by e-mail when the product eventually becomes available. In order to avail yourself of this option, you must register for our e-mail notification service on item availability. When you subscribe to this e-mail notification service, we will send you a one-time e-mail notification of the availability of the item you have selected. We require only your e-mail address to enable us to send this notification. The provision of any further data is voluntary and may be used to address you personally. We apply the so-called “double opt-in” procedure to this notification. This means that we will only send you the relevant notification once you have expressly confirmed that you consent to receiving such a message. We will then send you a second e-mail asking you to confirm that you wish to receive such a notification by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. When you register for our e-mail notification service on article availability, we store the date and time of registration entered by your internet service provider (ISP) in order to be able to trace any possible misuse of your e-mail address at a later date. The data we collect when you register for our e-mail notification service of item availability is used exclusively for the purpose of informing you about the availability of a particular item in our LÄSSIG Online Shop. You can unsubscribe from or delete this particular e-mail notification service at any time by sending a message to this effect to or After unsubscribing, your e-mail address will be deleted immediately from the mailing list we have set up for this purpose, unless you have expressly consented to further use of your data and/or we have the right to use your data in a way that goes beyond this, which is permitted by law and about which we have informed you in this declaration.

6.3 Comments function

If you use the Comments function on this website, information about the timing of your comment and the commentator’s name you have given yourself (real names are not necessary!) will be saved, together with your comment, and published on the website.

We require your e-mail address to contact you if a third party complains that your published content is illegal. We also reserve the right to delete comments if a third party claims they are illegal.
If you comment, we will neither log nor save your IP address.

Comments and the associated data will be saved and remain on our website until the content of the comment has been completely deleted or the comments have to be deleted for legal reasons (e.g. insulting comments).

The legal basis (i.e. legitimate interest in analysis, optimization and economic operation as well as in the appropriate presentation of our online offer within the meaning of Art. 6 (1) (f) GDPR)



7.1 Google Tag Manager

We make use of Google Tag Manager provided by Google Ireland Limited (Ireland/EU). Google Tag Manager is used to manage our website tags via an interface. Google Tag Manager is a cookie-free domain that does not collect or store any personal data. Google Tag Manager merely triggers other tags, which in turn may collect data without accessing that data themselves.

If opt-out has been made at domain or cookie level (e.g. via the Consent Management Tool), this remains in place for all tracking tags implemented with the Google Tag Manager:

7.1.1 Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (subsequently referred to as “Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how you use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google Analytics retains user and event data for 36 months. In the event that IP anonymization is activated on this website, however, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, but please note that if you do this you may not be able to benefit from the full functionality of this website.

You can also prevent the collection by Google of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing the browser plugin:
Opting out of Google Analytics
Opting into Google Analytics

We have entered into an order processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics. Google Analytics cookies are stored on the basis of Art. 6 (1) (f) DSGVO.

The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

7.1.2 Google Re-/Marketing Services

Because we have a legitimate interest in the analysis, optimization and cost-efficient operation of our websites, we use the marketing and remarketing services (“Google Marketing Services”) offered by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

Google Marketing Services enables us to customize advertisements for and on our website more specifically so that users are only shown adverts that potentially correspond to their interests. Showing users adverts for products in which they have shown interest on other websites, is called remarketing. To do this, Google executes a code as soon as our or other websites running Google Marketing Services are loaded and incorporates (re)marketing tags (invisible graphics or code, also known as web beacons) into the website. They help to save an individual cookie, i.e. a small file, on the user’s hardware (comparable technologies can be used instead of cookies).

These cookies can be set by various domains, including,,,, or The file records the websites visited by users, the content they have shown interest in, and the offers they have clicked on, together with technical information about the browser and operating system, referring websites, the time spent on the site and other details about the use of the website. Users’ IP addresses are also recorded, albeit as far as Google Analytics is concerned IP addresses within member states of the European Union or the European Economic Area are abbreviated and only transmitted in their entirety in exceptional cases to a Google server, where they are then abbreviated. IP addresses are not collated with user data relating to other Google products.

Google can also link the aforementioned information to such data from other sources. If users switch to other websites, they can then be shown adverts that are tailored to their interests. Google Marketing Services uses pseudonyms when processing users’ details. This means that Google saves and processes the relevant cookie-related data within pseudonymized user profiles rather than filing a user’s name and e-mail. This means, from Google’s perspective, that the adverts are managed and displayed for a cookie owner rather than a specifically identifiable person, regardless of who the cookie owner is. This does not apply if a user has expressly permitted Google to process their data without pseudonymization. The information about users that Google Marketing Services collects is transmitted to Google and saved on Google servers in the US.

The Google Marketing Services we use include the online advertising program “Google AdWords”. In the case of Google AdWords, every AdWords customer is given a different conversion cookie. As such, cookies cannot be tracked from one AdWords customer’s website to another. The information collected with the aid of the cookie is used to compile conversion statistics for those AdWords customers who have opted for conversion tracking. AdWords customers are notified of the total number of users who clicked on their advert and were taken to a page with a conversion tracking tag. They do not receive any details that would enable personal identification of a user.

We can use the Google Marketing Services “DoubleClick” to incorporate third-party advertising. DoubleClick uses cookies that enable Google and its partner websites to display adverts based on users’ visits to this and other websites on the internet. We can use the Google Marketing Services “AdSense” to incorporate third-party advertising. AdSense uses cookies that enable Google and its partner websites to display adverts based on users’ visits to this and other websites on the internet.

We can also use the “Google Tag Manager” to incorporate and manage Google analytics and marketing services on our website.

For more details of how Google uses data for marketing purposes, please refer to: Google’s privacy statement can be found at

If you wish to object to advertising that is tailored to your interests by Google Marketing Services, you can amend the settings and opt-out options offered by Google:

Opting out of Google Analytics
Opting into Google Analytics

7.1.3 Outbrain

On our website, we use the Outbrain pixel developed and provided by Outbrain Inc. (USA). This allows us to provide analytics related to our advertising campaigns and advanced targeting features. The pixel records which UUID (unique user ID) has interacted on pages where the pixel is installed, the relevant timestamp, the referring source and the fact that a conversion has taken place. The pixel only tracks activity on an anonymized basis. The Pixel does not track or collect any personally identifiable information, but only checks to see if a UUID is stored in the user’s browser. If this is the case, we can play our ads on the Outbrain network to such UUIDs (retargeting). If no UUID is detected, the Outbrain pixel does not collect any information.

Activation (opting in) and deactivation (opting out) can be performed via the settings of our Consent Management Tools. Outbrain is only applied with your consent in accordance with Art. 6 (1) (a) GDPR.

In the case of Outbrain services, a transfer of data to the USA cannot be ruled out. Please note the information in the section headed “Data transfer to third countries”. For further information on data protection at Outbrain, please refer to Outbrain’s privacy policy at

7.1.4 Criteo uses the remarketing function of Criteo to reach users who have already visited our website. This allows us to address individual users in our target audience who have already shown interest in our company. Criteo is represented by Criteo SA, 32 rue blanche, 75009 Paris, France. Criteo uses cookies in order to be able to determine anonymized information about the visitor and/or about visitor activity. The privacy policy applicable to Criteo can be found at

Storage period: The cookies used by Criteo remain in place for up to 13 months.

7.1.5 OWAPro

On this website, we use the OWAPro web analysis and online marketing controlling system from Hurra Communications GmbH (“”) for the purposes of web analysis and optimization of online marketing. The provider of OWAPro is Hurra Communications GmbH, Wollgrasweg 27, 70599 Stuttgart, Germany. The web analysis function is mainly used to analyze user flows on this website and to optimize online marketing campaigns. The following personal data may be processed by OWAPro: online identifiers, including cookie IDs, IP addresses, device information, customer identifiers, referring websites and transaction data. This data may also be used to measure and optimize the success of advertising campaigns and for cost-benefit analysis in order to obtain information about which offers visitors place orders for or about which other actions they have initiated (so-called “conversion tracking”). For this purpose, cookies may be used that enable the recognition of an internet browser on a repeat visit. In these cookies, unique online identifiers (“cookie ID”) can be stored on your device. For further information on the type and scope of personal data processed by in OWAPro and the possible use of cookies, please refer to the privacy policy of at:

You can object to the collection and processing of data by services for this website at any time for the future by opting out [].

7.2 Facebook Pixel, Facebook Remarketing and Conversion API

Within our online offer, we make use of the so-called “Facebook Pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).

With the help of Facebook Pixel, it is possible for Facebook to allocate you as a visitor to our online offer to the target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use Facebook Pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have displayed certain characteristics (e.g. interest in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called “Custom Audiences”). With the help of Facebook Pixel, we also aim to ensure that our Facebook ads correspond to the potential interest of the users and do not cause annoyance. With the help of Facebook Pixel, we can further track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).

We also use Facebook’s “Conversions API”. Conversions API is an interface that sends event data from our servers directly to Facebook. The functioning and processing of data within the framework of the Conversions API is similar to the functioning and processing within the framework of Facebook Pixel. By applying it, we can analyze page usage and the success of advertisements even more effectively. If you do not have a Facebook account, your website visit will not be linked to a Facebook account.

If we should transmit data to Facebook for matching purposes, this data is encrypted locally in the browser and only then sent to Facebook via a secure https connection. This is done solely for the purpose of matching data that has also been encrypted by Facebook.

Privacy policy of Facebook

The processing of data by Facebook takes place within the framework of Facebook’s data usage policy. Accordingly, general information on the display of Facebook ads can be found in Facebook’s data usage policy: Specific information and details on Facebook Pixel and how it works can be found in the Facebook help section:

The transfer of data to third countries is guaranteed compliant with data protection law by the conclusion of binding standard contractual clauses (SCC).


The use of Facebook Pixel as well as the storage of conversion cookies and the transmission of your personal data within the framework of Conversion API will only take place in the event of your prior consent and thus on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time by informing us via one of the specified contact options. Likewise, you can delete any cookies stored in your browser and refuse consent the next time you visit our website.

Order data processing contract

For the processing of data for which Facebook acts as data processor, we have concluded a data processing contract with Facebook in which we oblige Facebook to protect our customers’ data and not to pass it on to third parties.


Although we declare a legitimate interest in using Facebook Pixel and storing conversion cookies, we offer you opt-out options. You can object to the collection by Facebook Pixel and use of your data to display Facebook ads. To control which types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising. The settings are platform independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

Within Facebook, you can object to the use of your data for the display of Facebook ads. To do so, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: You can also declare your objection via the U.S. page or the EU page

The settings are platform independent, i.e. they are applied to all devices such as desktop computers and mobile devices.

7.3 Google

Because we have a legitimate interest (in the analysis, optimization and cost-efficient operation of our websites), we use third-party content and service offerings to incorporate their content and services – such as videos or fonts (“Content”) on our website. This can only happen if the third-party providers of this Content can register users’ IP addresses as they cannot send Content to a browser without an IP address. As such, the IP address is needed to enable visualization of this Content. We strive to only use Content from providers who only use the IP address for providing the Content. Third-party providers can, moreover, use pixel tags (invisible graphics, also known as web beacons) for statistical or marketing purposes. Pixel tags enable analysis of information such as hits and traffic on the pages of this website. The pseudonymized information can, moreover, be saved in cookies on users’ hardware, and can include technical information about the browser and operating system, referring websites, the time spent on the site and other details about the use of the website, and can also be combined with such information from other sources. Below is a summary list of third-party providers and their Content, together with links to their privacy statements containing further information about data processing and, in some cases, how to opt out:

  • Maps provided by the “Google Maps” service offered by third-party provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy statement:, Opt-out:
  • External code used by Google search interface (Google AJAX Search API), offered by third-party provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy statement:, Opt-out:

7.4 Integration of the Trusted Shops Trustbadge

The Trusted Shops Trustbadge is integrated on this website in order to display our Trusted Shops seal of approval and any ratings collected, as well as to offer Trusted Shops products to buyers after they have placed an order. This serves to uphold our legitimate and predominant interest in the optimal marketing of our offer.

Trustbadge and the services advertised with it are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne. When the Trustbadge is called up, the web server automatically saves a so-called server log file which contains your IP address, the date and time of the call-up, the amount of data transferred and the requesting provider (access data)as well as documenting the call-up. This access data is not evaluated and is automatically overwritten at the latest seven days after the end of your visit to the site.

Further personal data is only transferred to Trusted Shops if you decide to use Trusted Shops products after completing an order or if you have already registered to use them. In this case, the contractual agreement between you and Trusted Shops applies.

However, we do not assume any liability or guarantee that the information provided is up-to-date, correct or complete.

7.5 Integration of Pinterest tag

Within our online offer, the so-called “Pinterest Tag” (individual code snippet) is integrated into our website on the basis of Article 6 (1) (f) GDPR to assist our legitimate interests in the analysis and optimization of our online offer as well as the demand-oriented use of our Pinterest campaigns. Pinterest Tag is provided by Pinterest Inc., 635 High Street, Palo Alto, CA, USA, (“Pinterest”). All data collected is anonymous for us and does not provide any information about the identity of the respective user. For further information, please refer to the Pinterest privacy policy:

7.6 Microsoft Advertising / Bing Conversion Tracking and Retargeting

If you have reached or been directed to our website via advertisements from Bing, a search engine provided by Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA), Bing will set cookies on your end device, by means of which we can recognize that someone has clicked on an advertisement, has been redirected to our website and has reached a previously determined target page or has carried out an action. We will only know the total number of users who clicked on such an ad and were then redirected to the landing page. These cookies are used to uniquely identify a web browser on a specific computer and not to identify a person; personal data is not stored by us or by the third-party providers.

We use the remarketing function of Bing. The remarketing function enables us to present users of our website with advertisements based on their interests on the search results pages of the search engines Bing and Yahoo! To do this, Bing stores a cookie in the user’s browser. This cookie is used to record the visits of such users. This cookie is used to uniquely identify a web browser on a particular computer and not to identify a person, i.e. no personal data is stored.

Opt-out: You can object to the use of these third-party advertising cookies at any time with permanent effect on Bing as follows: Further information on data protection and the cookies used by Microsoft and Bing Ads can be found here:

7.7 CalendarApp - Click & Meet for our warehouse processing

We use a plugin of the CalendarApp tool operated by Tool Loft UG, Oranienstr. 185, 10999 Berlin, Germany, as a date and time booking system for our warehouse outlet at Daimlerstraße 13, 63110 Rodgau. We have integrated the plugin on our website and you can find the tool under the following link: (until 16/06/2021, still under the following link you visit our pages, the plugin establishes a direct connection between your browser and the CalendarApp server. This informs Tool Loft UG of your visit to our site and of your IP address. Your personal data (name, address, e-mail, etc.) will only be transmitted if you voluntarily enter it yourself beforehand. This data is stored on the server of Tool Loft UG. It will not be passed on to third parties or processed in any other way by Tool Loft UG. The data will only be retrieved by us for the purpose of processing and managing your booking request. The data will be deleted after 60 days.



8.1 Use of Facebook Plug Ins

Our web pages contain plugins of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. You can identify the Facebook plugins by means of the Facebook logo or the “Like Button” on our page. You will find a list of the Facebook plugins here:

If you visit our web pages, the plugin establishes a direct connection between your browser and the Facebook server. Facebook thereby receives the information that you have visited our website with your IP address. If you click on the Facebook “Like Button” while being logged into your Facebook account, you can link the contents of our pages to your Facebook profile. Thereby, Facebook can assign your visit of our website to your user account. We would like to point out that we as the provider of these pages have no knowledge of the contents of the information transferred or how Facebook uses it.

More information regarding this is available in Facebook’s privacy policy under

If you do not wish that Facebook assigns your visit of our website to your Facebook user account, please log out from your Facebook account beforehand or use this

8.2 Use of the Pinterest plugin

The Pinterest “Pin it” button plugin is used on this website (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA).

When you visit this website, a direct connection is established between your browser and the Pinterest server via the plugin. Pinterest can thus receive information that you have visited this website and be notified of your IP address. If you click on the “Pin it” button while you are logged in to Pinterest with your Pinterest user account, you can share content on this website in the Pinterest network. This allows Pinterest to associate your visit to these pages with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Pinterest.

For the privacy policy of the Pinterest service, visit the following link:

You can change the settings for saving your data here, even without having an account with Pinterest.

8.3 Use of YouTube

This website contains at least one plugin from YouTube, a video streaming service operated by Google Inc. based in San Bruno, California, USA.

By visiting one of our websites that contain such a plugin, your browser will set up a direct connection with the YouTube servers. By linking the plugin, YouTube receives the information that you have visited the corresponding page of our website. If you are logged in to your YouTube account, YouTube can associate your visit to your personal account. You can prevent this by logging out of your YouTube account.

Please find more detailed information on YouTube data sharing and data privacy at

8.4 Use of Instagram

Functions of the service Instagram are embedded on our websites. These functions are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA.

If you are logged in to your Instagram account, you can link contents of our websites directly to your Instagram profile by clicking the Instagram button. By doing so, Instagram will associate the visit to our websites with your user account. We would like to point out that we, acting as providers of these websites, do not have any information about the contents of transmitted data or about their use by Instagram.

For more detailed information, please read the Instagram Privacy Policy at

8.5 Use of WhatsApp

On our website, we include a link to the WhatsApp messaging service, which is operated exclusively by WhatsApp Inc, 1601 Willow Road, Menlo Park, California 94025, USA. The link is identified by the WhatsApp logo and enables the sharing of a blog article on a smartphone as a personal message via WhatsApp. When the WhatsApp logo is clicked, the browser establishes a direct connection with WhatsApp’s servers.

When you use the WhatsApp button, the operator of WhatsApp is notified of the shared content and that the share button on our website has been used.

You can find further information in the WhatsApp privacy policy at:



Please feel free to write us an e-mail or letter if you have any other queries about data protection at LÄSSIG, if you have any suggestions, which we would welcome, or if you require information about your data or the rectification or erasure of the same:

Data Protection Officer for LÄSSIG GmbH
Im Riemen 32
64832 Babenhausen



On May 12, 1998 the Regional Court Hamburg held that by establishing a link the contents of the linked website may possibly be regarded as a shared responsibility. This may – according to the Regional Court – only be averted by an explicit dissociation of these contents.

The available links on this website leading to other hosts were established to the best of our knowledge and belief. In the process, close attention was paid to the trustworthiness of the respective hosts. A case-by-case review of all of the contents is not carried out. Lässig GmbH therefore explicitly dissociates itself from the entire contents of all linked websites and does not adopt the contents of others. Lässig GmbH asks all users to immediately inform the company about any illegal contents on the linked websites.

You download any programs at your own risk. Lässig GmbH assumes no liability for any damage that might be caused by downloading or installing files (including files from external sites). By saving files, you yourself become solely responsible for the correct handling of these files. Lässig GmbH points out that, although it scans for viruses, the occurrence of computer viruses cannot be fully excluded. Lässig GmbH does not assume any liability for misperformances of the internet, damage by third parties, imported data of all sorts (viruses, worms, macroviruses, Trojan horses) as well as links from and to other websites. Lässig GmbH recommends the use of the latest software to all users.

On no account is Lässig GmbH liable to you for any direct, indirect, specific or other consequential damages resulting from the use of this website or one of the sites linked to it, including the download of files. Any liability for lost profits, interruption of business operations, loss of programs or other data in your information systems is also excluded.

Lässig GmbH as operator of the website assumes no liability for the information provided being up to date, correct and/or complete or having a certain quality. Any claims for liability towards Lässig GmbH pertaining to material and non-material damage resulting from the use or non-use of the information provided or caused by the use of incorrect or incomplete information are strictly excluded.

All offers are subject to alteration and non-binding. Lässig GmbH explicitly reserves the right to change, amend, delete or to temporarily or permanently terminate parts of the website or the entire offer without prior notice.

All of the exclusions of liability above do not apply, if and as far as (a) we acted intentionally or with gross negligence, (b) the liability is based on a breach of a duty, compliance with which is essential for the use of the website and which the user is entitled to have confidence in, (c) there is damage or injury to body, life or health, (d) the liability results from the German Product Liability Act (ProdHG), or (d) we accepted a guarantee.

We hope that this information is of service to you.

If you have any questions, please send us an e-mail to

Thank you!