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OUR MILESTONES

Sixteen years ago we set out to revolutionize the market for babies’ items with fashionable, functional and sustainable products. Our vision was to make the world just a little bit better! What began as a start-up in 2007 is now a healthy, medium-sized family business with a clear focus on the value of innovation, emotionality, responsibility and environmental awareness. What did our LÄSSIG adventure look like? Scroll down to find out more!

WE SET OFF ON AN ADVENTURE

In search of a diaper bag that would not only be practical, but also stylish and sustainable, Claudia and Stefan Lässig came up with the idea for the iconic Messenger Bag. Today, the multifunctional diaper bag is not only a symbol for a modern generation of parents, but also stands for an innovative corporate philosophy. Back then, Claudia and Stefan Lässig actually wanted much more than just a cool new bag! They wanted a company that combined family and job, as well as humanity, sustainability and profitability, in the best way possible.

WE ARE LIVING OUR DREAM

Sixteen years later, what once began as wishful thinking has now become reality! LÄSSIG has developed into a dynamic and future-oriented family business that lives up to its high standards of responsibility and environmental awareness. Over the past years, we have demonstrated quite impressively: economic success and humanity are not mutually exclusive! Together with you we are living our dream day by day!

WE ARE LOOKING FORWARD TO THE FUTURE

Standstill? Boredom? Not with us! Those days, like today, we are on the lookout for exciting new product ideas that will surprise the market for babies’ items and meet the needs of modern young families. Because our aspiration is to continuously optimize and develop not only our company, but also our brand world. In doing so, we continue to steadfastly follow our vision of being the benchmark for competence in sustainability in the baby and children’s sector.

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3 QUESTIONS FOR OUR MANAGING DIRECTORS

LÄSSIG TODAY: WHAT MAKES YOU REALLY PROUD?

Quite clearly: our family history! Our baby has grown up so fast! Like many families, we have gone through ups and downs, and sometimes even fallen. But we always got up again and learned from our mistakes. Overcoming every stumbling block has strengthened us along the way. Today, we are very proud that our children Jana and Marvin are also working in our company now. As the second generation, they can carry on our pioneering spirit and now have the chance to tackle new projects with their own experience and continue writing LÄSSIG’s story.

LÄSSIG TODAY: WHAT MAKES YOU REALLY PROUD?

Quite clearly: our family history! Our baby has grown up so fast! Like many families, we have gone through ups and downs, and sometimes even fallen. But we always got up again and learned from our mistakes. Overcoming every stumbling block has strengthened us along the way. Today, we are very proud that our children Jana and Marvin are also working in our company now. As the second generation, they can carry on our pioneering spirit and now have the chance to tackle new projects with their own experience and continue writing LÄSSIG’s story.

LÄSSIG IN THE NEXT FEW YEARS: WHAT ARE YOU LOOKING FORWARD TO?

I am looking forward to LÄSSIG making even more families happy with its dynamic and future-oriented thinking and its particularly sustainable approach. I am so happy that our company is growing in a healthy way and that our many great employees share our values. It is, and has always been our aspiration to remain curious so we can create new ideas and develop further. The last years have passed so quickly and things have developed in a positive way with our approach, that I dare to look forward to a promising future.

OUR MILESTONES

WE SET OFF ON AN ADVENTURE

WE ARE LIVING OUR DREAM

WE ARE LOOKING FORWARD TO THE FUTURE

_3 QUESTIONS FOR OUR MANAGING DIRECTORS

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3 QUESTIONS FOR OUR MANAGING DIRECTORS