Privacy Policy

The security of your personal information and the protection of your sphere of privacy is our top priority.

We therefore wish to draw to your attention to the following information concerning the collection, processing and use of personal data. If you have any further questions about data protection with regard to the use of our website, you can contact us directly at any time.

1. DATA PROCESSING CONTROLLER

1.1 Data Processing Controller as defined in Article 4.7 of the EU General Data Protection Regulation (GDPR)

Lässig GmbH

Im Riemen 32

64832 Babenhausen

Germany

Tel: +49 (0)6073 - 74489-0

Fax: +49 (0)6073 - 74489-29

E-mail: info@laessig-gmbh.de

Managing Directors: Claudia Lässig, Karin Heinrich

(Hereinafter referred to as “LÄSSIG”, “we” or “us”)

1.2 Data protection officer

The data protection officer of Lässig GmbH is

ceterion AG

Frankfurter Straße 63-69

65760 Eschborn

E-mail: datenschutz@laessig-gmbh.de

2. USER RIGHTS

You have the right (partly limited by certain conditions) at any time

• to request information about the processing of your data,
• to correct your data,
• to have your data deleted or blocked
• to receive your data in a transferable format and to transmit it to a third party
• to revoke your consent to the processing of your data for the future. You can revoke your consent at any time by notifying us. However, any such revocation will not affect the lawfulness of processing done by us with your consent prior to revocation. Your personal data will then be deleted. Likewise, further processing of this data for other lawful reasons, such as for the fulfillment of legal obligations, remains unaffected.

Right to object

You have the right to object at any time, on grounds relating to your particular circumstances, to the processing of personal data concerning you that is carried out on the basis of Article 6.1(e) of the GDPR (Data processing in the public interest) or Article 6.1(f) of the GDPR (Data processing on the basis of a balance of interests). If you object, we will only continue to process your personal data insofar as we can demonstrate compelling legitimate grounds for doing so that override your interests, rights and freedoms, or insofar as the processing serves the assertion, exercise or defense of legal claims.

If you wish to register an objection, please get in touch with us using the contact details provided in Section 1 above.

In addition, you have the right to lodge a complaint with a supervisory authority pursuant to Article 77 of the GDPR. The supervisory authority responsible for LÄSSIG is:

The Hessian Commissioner for Data Protection and Freedom of Information

PO Box 3163

65021 Wiesbaden

Tel: +49 611 1408 - 0

Fax: +49 611 1408 - 611

3. STORAGE PERIOD/DELETION

Your IP address and the name of your Internet service provider (which we only store for security reasons) are deleted after seven days.

Otherwise, your personal data will be deleted as soon as they are no longer required for the above-mentioned purposes. In this context, personal data may be stored for the time during which claims can be asserted against us (statutory limitation period of three to thirty years). In addition, personal data will be stored to the extent and for as long as we are required to do so by law. Legal obligations to provide proof and to retain data arise from the German Commercial Code, the German Fiscal Code and the German Money Laundering Act and similar. The storage periods in such cases are up to ten years.

4. CATEGORIES OF RECIPIENTS OF THE DATA

In order to process your data, we avail ourselves of services provided by external “processors”. A processor is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the data controller.

Processing operations carried out by such processors include, for example, hosting, maintenance and support of IT systems, marketing activities and the destruction of files and data media. Processors do not use the data for their own purposes, but carry out data processing exclusively on behalf of the controller and are contractually obligated to ensure appropriate technical and organizational measures for data protection.

In addition, we may transfer your personal data to bodies such as postal and delivery services, payment and information services, our bank, tax advisor/auditor or the tax authorities. Further recipients may result as indicated in the section below.

5. DATA TRANSFER TO THIRD COUNTRIES

Visiting our website may involve the transfer of certain personal data to third countries, i.e. countries where the GDPR is not applicable law. Such a transfer is permissible if the European Commission has determined that an adequate level of data protection is guaranteed in such third country. If no such decision by the European Commission has been made, a transfer of personal data to a third country will only take place if appropriate safeguards are in place in accordance with Article 46 of the GDPR or if one of the conditions of Article 49 of the GDPR is met.

Unless otherwise stated in this Data Protection Declaration, we use the EU standard contractual clauses for the transfer of personal data to processors in third countries as appropriate safeguards.

If you consent to the transfer of personal data to third countries, the transfer will take place on the legal basis of Article 49.1(a) of the GDPR.

6. SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as site operator.

You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

Data sent in the context of the ordering process in the webshop are transmitted in encrypted form (SSL encryption) to prevent their misuse by third parties.

7. SCOPE, PURPOSE AND LEGAL BASIS OF THE PROCESSING OF PERSONAL DATA

7.1 Basic information on data processing

We treat your personal data confidentially and in accordance with the applicable data protection regulations, as well as taking into account the principles of data economy and data avoidance.

We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of the relevant data protection regulations are complied with and thus to protect the data processed by us against accidental or intentional manipulation, against loss or destruction and against access by unauthorized persons.

We point out that data transmission over the Internet (e.g. communication by e-mail) may be vulnerable to security breaches. Complete protection of data against access by third parties is not possible. For this reason, you may prefer to transmit personal data to us by alternative means, for example by post or by telephone.

7.2 Data processing in the context of using our website

7.2.1 Log files

Every time you access our website, usage data is transmitted by your Internet browser and stored in the form of log data (server log files). This data includes:

• IP address
• Time stamp (date and time of the visit)
• Nature of the visit
• Client information (type of client, client version)
• User’s operating system (device, OS version of the device)

The legal basis for the processing is Article 6.1.1(f) of the GDPR, namely our legitimate interest in ensuring trouble-free operation, stability of our systems and IT security. Assignment of such data to a specific person is not possible. The data collected is deleted after 7 days at the latest.

7.2.2 Cookies

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on your computer system. When you visit a website, a cookie may be stored on your operating system. This cookie contains a specific string of characters that makes it possible to uniquely identify the browser when the website is called up again.

We use cookies for the purpose of making our website more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser, even after you have called up a different page, so that we can continue to offer you services. Some functions of our websites cannot be offered without the use of cookies. We wish to point out that the use of the shopping cart function and ordering is only possible with the use of cookies.

We also use cookies on our website for the purpose of analyzing the surfing behavior of our site visitors. Furthermore, we use cookies for the purpose of subsequently addressing site visitors on other websites with targeted advertising relevant to their preferences and for the creation of visitor statistics.

Insofar as cookies are not technically mandatory, the legal basis for the processing in this case is Article 6.1.1(f) of the GDPR. We use them only with your previously declared consent, which you can also revoke at any time; the legal basis for the processing in this case is Article 6.1.1(a) of the GDPR.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your browser, you can prevent the storage of cookies and transmission of the data they contain. Cookies that have previously been stored can be deleted at any time. We wish to point out that you may then be unable to use all functions of this website to their full extent.

Under the following links you can find information on how to manage cookies in the most popular browsers (including how to deactivate them):

• Google Chrome: https://support.google.com/accounts/answer/61416?hl=de

• Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

• Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

• Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

• Opera: help.opera.com/Windows/10.20/de/cookies.html

7.2.3 Shopware: Software package used in the operation of the LÄSSIG Shop

In operating our LÄSSIG Shop, we use the Shopware eCommerce software solution supplied to us by shopware AG, Ebbinghoff 10, 48624 Schöppingen (imprint of shopware AG | Shopware). This is not a Cloud solution; the hosting is done instead on a dedicated server.

Shopware uses cookies to enable and ensure the basic functions of the store, e.g. the shopping cart content, the login status and also Cross-Site Request Forgery Prevention (CSRF). In addition, cookies are used to make the individual areas of the LÄSSIG Shop usable or to recognize you when you return to our online store.

Use of Shopware (and thus also of the LÄSSIG store) is not entirely possible without cookies.

Further details on the use/processing of your data by Shopware can be found here: https://www.shopware.com/de/datenschutz/

The use of Shopware takes place on the basis of Article 6.1(f) of the GDPR. We have a legitimate interest in optimizing the reliable presentation and operation of our website. For this purpose, we have concluded an order processing agreement with Shopware in accordance with Article 6.1.1(c) of the GDPR in conjunction with Article 28.3 of the same.

Insofar as the customer’s consent has been requested, the processing is carried out exclusively on the basis of Article 6.1(a) of the GDPR. That consent can be revoked at any time.

7.2.4 Customer account

Permanent customer account

Customers wishing to order from our online store can create a password-protected customer account. In this case, your personal data will be stored for as long as your account with us remains open, so that no new data entry is required for a new order. In addition, you have the option to view and change the data stored in your customer account at any time. We process the following data:

• First and last name
• Salutation
• Postal address
• E-mail address
• Date of birth (optional)
• Customer reference number
• Password
• If an order is placed: billing and payment data (credit card numbers, bank data) and transaction IDs related to the order
• If an order is placed: order data and payment risk assessment data (account balance, turnover, reminder level, blocks on delivery)

The creation of a customer account is entirely voluntary. If you create a customer account, the data we collect from you will be processed on the legal basis of Article 6.1.1(b) of the GDPR.

In addition to supplying the data requested when placing an order, you must enter a password of your choice to set up a customer account. Used in conjunction with your e-mail address, this serves to give you access to your customer account. Please keep your personal access data secret and do not make them accessible to unauthorized third parties. You must also actively log out before you leave our website, otherwise you will automatically remain logged in.

You can delete your customer account at any time. If you do not delete your customer account yourself, it will be deleted automatically three years after you placed your last order. This three-year period commences on the last day of the calendar year in which you placed your last order.

Please note, however, that a deletion of the customer account does not automatically lead to the deletion of the order data stored in the customer account at the time when you placed the order. In this case, the data deletion is governed by Section 3 of this document.

Guest account

If you do not want to create a permanent customer account, you have the option to order from us as a guest user. In that case, you should set a check mark in the field “Do not create a customer account” under the heading “I am a new customer” when placing your order. This will ensure that no permanent customer account will be created and that your data will be stored only for the purpose of carrying out this one specific order and then deleted. We process the following data:

• First and last name
• Salutation
• Postal address
• E-mail address
• Date of birth (optional)
• If an order is placed: billing and payment data (credit card numbers, bank data) and transaction IDs related to the order
• If an order is placed: order data and payment risk assessment data (account balance, turnover, reminder level, blocks on delivery)

Please note, however, that a deletion of your customer data does not automatically lead to the deletion of order data arising from any purchases you may have made. In this case, the deletion of data is governed by Section 3 of this document.

The data we collect from you will be processed on the legal basis of Article 6.1.1(b) of the GDPR.

7.2.5 Collection and processing of data when logged in as a B2B customer

On our website, under the heading “B2B”, you will find the option of contacting us and registering as a commercial customer. For this purpose, the following data is collected in the B2B master data sheet, which is integrated on the website:

• Source
• Company name
• Company owner: First and last name
• Contact person (if different from the owner): last name, first name, department, e-mail (optional).
• Billing address: street + number, postal code, city, country, comment (optional)
• Contact information: phone number, fax and mobile number (optional), e-mail; homepage/ internet shop.
• Information about terms of payment: e‑mail address, VAT ID No. EORI No. (optional information), bank details (optional information)
• Information on any existing association membership incl. membership number
• Social media accounts (optional information)
• Sales channels (optional information)

The data collected will not be disclosed to third parties in the course of your contact with us. We use the data to respond to your request as promptly as possible and to establish contact with you. For this purpose, we use either the stated e‑mail address or your telephone number. IP addresses are collected to protect against misuse of the contact form and are anonymized.

By sending your message, you consent to the processing of the transmitted data. The processing takes place on the legal basis of Article 6.1.1(a) of the GDPR and of having obtained your consent. You can revoke your consent at any time by notifying us. However, any such revocation will not affect the lawfulness of processing done by us with your consent prior to revocation. Your personal data will then be deleted.

Upon receiving your completed contact form, we will collect personal data only to the extent provided by you. We will only use your e-mail address to process your request. Your data will then be deleted, unless you have consented to further processing and use.

7.2.6 Collection and processing when registering under “Midwife”

On our website, under the heading “Partners/Midwives”, you will find the option of contacting us and registering. The following data is collected for this purpose:

• First and last name
• Address: street, house number, city, postal code, country
• E-mail address
• Midwife certificate
• Proof of name change, if any (optional)
• Telephone number (optional)
• Information on professional practice (optional)
• Information on courses: pre/post-natal care, breastfeeding counseling, babywearing counseling, etc. (optional)

The data collected will not be disclosed to third parties in the course of your contact with us. We use the data to respond to your request as promptly as possible and to establish contact with you. For this purpose, we use either the stated e mail address or your telephone number. IP addresses are collected to protect against misuse of the contact form and are anonymized.

Upon receiving your completed contact form, we will collect personal data only to the extent provided by you.

7.2.7 Payment

PayPal

We offer a convenient method of payment for our products via PayPal. The payment service provider is PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; “PayPal”).

The transfer of your payment data takes place in accordance with Article 6.1.1(b) of the GDPR and only insofar as this is necessary for the processing of your payment. PayPal reserves the right to conduct a credit check for the following payment methods: credit card via PayPal; direct debit via PayPal; or (if offered) “purchase on account” or “installment payment” via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6.1.1(f) of the GDPR in line with the legitimate interest of PayPal in determining your creditworthiness.

PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The creditworthiness information may contain probability values (so-called “score values”). Insofar as score values are included in the result of the credit report, these are founded on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Further information on data protection, including information on the credit agencies used, can be found at the following link: https://www.paypal.com/de/webapps/mpp/ua/creditref

You can object to the processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual processing of payments.

All PayPal transactions are subject to the PayPal privacy policy. You can find it at https://www.paypal.com/webapps/mpp/ua/privacy-full

Credit card, Apple Pay, EPS

In order to maximize the number of different ways to pay for your purchase, we use the payment service provider Mollie B.V., Keizersgracht 126, 1015 CW Amsterdam, Netherlands. The legal basis for data processing is Article 6.1.1(b) of the GDPR. We use the service provider Mollie B.V. to process credit card payments, payments via Apple PAY and EPS.

The following data is processed and handled by Mollie B.V.:

• First and last name
• Salutation
• Date of birth
• Telephone number
• E-mail address
• IP address
• Billing and shipping address
• Country
• Order info
• Order date
• Browser and device
• Amount paid
• Credit card number (truncated)
• Credit card type
• Credit card holder
• Credit card issuer
• Card expiration date

Prepayment

You have the option to purchase from us by prepayment. The legal basis for data processing when purchasing by prepayment is Article 6.1.1(b) of the GDPR.

When you purchase by prepayment, we process the following data:

• First and last name
• E-mail address
• Order date
• Invoice amount
• Country
• IBAN (or account number with bank code) and BIC

7.2.8 Newsletter

Apart from order/contract processing, we also use your email address exclusively for our own advertising purposes to send you newsletters, providing that you have expressly consented to this. This processing takes place on the legal basis of Article 6.1.1(a) of the GDPR and of having obtained your consent. You can revoke your consent at any time by notifying us. However, any such revocation will not affect the lawfulness of processing done by us with your consent prior to revocation. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list.

Your data will be passed on to a dispatch service provider for e-mail marketing within the scope of order processing. Your data will not be passed on to any other third parties. With the revocation of your consent to data processing, your consent to the dispatch of the newsletter by the dispatch service provider expires at the same time. It is unfortunately not possible to revoke dispatch by contacting the dispatch service provider directly; in this case the entire newsletter subscription must be cancelled.

The newsletter is sent by means of the rapidmail and Brevo dispatch service providers. You can view their privacy policy here:
rapidmail: https://www.rapidmail.de/newsletter-marketing-GDPR-und-datenschutz-konform
Brevo: https://www.brevo.com/de/legal/privacypolicy/

The e-mail addresses of our newsletter recipients, as well as their other data described in this notice, are stored on the servers of the dispatch service provider who then uses this information to dispatch and evaluate the newsletters on our behalf. For example, we can see whether a newsletter e-mail has been opened and which links, if any, have been clicked. In this way, we have information on which links have attracted the most clicks.

Furthermore, according to information given by the dispatch service provider, they may use this data to optimize or improve their own services, e.g. for technical optimization of dispatch and for statistical purposes. However, the dispatch service provider does not use the data of our newsletter recipients to communicate with recipients directly or pass their data on to third parties.

Statistical collection and analyses: The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from the server of the dispatch service provider when the newsletter is opened. In the course of this retrieval, technical information, such as information about your browser, your system, your IP address and the time of the retrieval are collected. This information is used for technical improvement of the services based on technical data or target groups and their reading behavior which can be ascertained from their retrieval locations (determined with the help of the IP address) or from the access times. The statistical surveys also include the determination of whether the newsletters are opened, the time at which they are opened and which links are clicked.

For technical reasons, this information can be assigned to individual newsletter recipients. However, it is not our intention to keep tabs on individual users. The evaluations serve rather for recognizing the reading habits of our users and adapting our content to them or for sending different content that reflects the interests of our users.

7.2.9 How to contact us

Contact form

On our website under the heading “Contact” you have the opportunity to communicate with us. For this purpose, the following personal data is collected in the contact form, which is integrated on the website:

• Name
• E-mail address
• Customer reference number (optional)
• Street (optional)
• Postcode/ city/ country
• Comment (content of the enquiry)
• Date and time of enquiry

In addition, the IP address of the calling computer is collected.

The data collected will not be passed on to third parties in the course of responding to your enquiry. We use the data to respond to your enquiry as promptly as possible and to contact you. IP addresses are collected to protect against misuse of the contact form. The IP addresses we collect are anonymized.

In sending your message, you consent to the processing of the transmitted data. Processing takes place on the legal basis of Article 6.1.1(a) of the GDPR and of having obtained your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of consent prior to revocation. Your personal data will then be deleted. Should you wish to exercise your right of revocation, please communicate with us using the contact details provided in Section 1 above.

When you use the contact form, we collect personal data only to the extent provided by you. We only use your e-mail address to process your request. Your data will then be deleted, unless you have agreed to further processing and use.

Requests for spare parts

You have the opportunity to contact us via the heading “Spare parts request” on our website. For this purpose, the following personal data is collected by the contact form which is located under this heading and is integrated on the website:

• Product domain
• First name
• Last name
• Street, postal code/city
• E-mail address
• Customer reference number (optional)
• Comment (content of the request)
• Date and time of the request

In addition, the IP address of the calling computer is collected.

When using the contact form, we collect personal data only to the extent provided by you. We only use your e-mail address to process your request. Your data will then be deleted, unless you have agreed to further processing and use.

Notification by e-mail of product availability

For selected items in the LÄSSIG Shop that are temporarily unavailable, we offer the option of notification by e-mail when the item is back in stock. To avail yourself of this option, you must register for our e-mail notification service for product availability. When you sign up, we will send you a one-time email notification of the availability of the item you have selected. The only mandatory information we require from you in this instance is your e-mail address. Processing takes place on the legal basis of Article 6.1.1(a) of the GDPR and of having obtained your consent.

When you register for the above notification service, we store the date and time of registration entered by the Internet service provider (ISP) in order to be able to trace a possible misuse of your e‑mail address at a later date.

The data collected by us when you register for our product availability e-mail notification service is used exclusively for the purpose of informing you about the availability of a particular item in our LÄSSIG Online Shop. You can unsubscribe or delete the article availability e-mail notification service at any time by sending a message to shop@laessig-fashion.de or info@laessig-gmbh.de. After you have unsubscribed, your e-mail address will be deleted immediately from the mailing list we have set up for this purpose, unless you have expressly consented to further use of your data. However, we reserve the right to use your data for any other purpose that is permitted by law and about which we inform you in this declaration.

7.2.10 Comment function

As a customer, you are able to leave comments on our website. In this case, we process the personal data that you voluntarily enter as a user posting a comment. You are free to post your comment on our website under a pseudonym and/or your real name.

We need your e-mail address in order to get in touch with you, if there is any follow-up to your comment.

The legal basis for data processing is Article 6.1.1(a) of the GDPR and the fact that we have obtained your consent. You can revoke your consent at any time by notifying us. However, any such revocation will not affect the lawfulness of processing done by us with your consent prior to revocation. Your personal data will then be deleted. Should you wish to exercise your right of revocation, please contact us using the contact details provided in Section 1 above.

7.2.11 Google Tag Manager

We use Google Tag Manager on our website, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google Tag Manager is used to manage website tags via an interface, and it allows us to manage the accurate integration of services on our website. This enables us to flexibly integrate additional services for the evaluation of user access to our website. Evaluation by the Google Tag Manager of the data collected does not take place.

The use of Google Tag Manager has its legal basis in our legitimate interests, i.e. optimizing our services in accordance with Article 6.1.1(f) of the GDPR.

The specific storage period of the data processed cannot be influenced by us, but is determined by Google. You can find further information in Google’s privacy policy statement at: https://policies.google.com/privacy.

7.2.12 Google Analytics

We use Google Analytics on our website, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

Google uses cookies. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. Please also read our information above under Section 5.

Google will use this information on our behalf for the purpose of evaluating your use of our website, compiling reports on activities within this website and providing other services relating to website activity and internet usage.

We only use Google Analytics with IP anonymization activated. This means that your IP address will be truncated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that, if you do this, you may not be able to use the full functionality of this website. In addition, you can prevent the collection of data generated by the cookie and related to your use of the online offer to Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de

The specific storage period of the processed data cannot be influenced by us, but is determined by Google. Further information can be found in the Google privacy policy statement at: https://policies.google.com/privacy.

The use of the Google service takes place on the legal basis of Article 6.1(a) of the GDPR and the fact that we have obtained your consent.

More information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/.

7.2.13 Google Analytics advertising functions

In addition to the standard functions on our website, we also use the advanced functions of Google Analytics (provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter “Google”).

The Google Analytics advertising features implemented on this website include:

• Google Display Network Impressions Reports;
• Google Analytics reports on performance rated by demographics and interests;
• The creation of remarketing audience lists based on behavioral, demographic and interest data; the sharing of these lists with Google Ads;
• Integrated services, for which data is collected in Google Analytics for advertising purposes, including collection of data via cookies for ad preferences and anonymous identifiers

For this purpose, the data collected by the Google Analytics analysis tool is supplemented by further data collected via Google cookies for ad specifications and anonymous identifiers on accesses. We use this information to improve our web offers.

The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. Please also read the information given above under Section 5.

You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there:
https://support.google.com/ads/answer/7395996?hl=de

Alternatively, you can deactivate the setting of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and by acting on the further opt-out information given there.

The specific storage period of the processed data cannot be influenced by us, but is determined by Google. You can find further information in Google’s privacy policy at: https://policies.google.com/privacy.

Our use of this Google service takes place on the legal basis of Article 6.1.1(a) of the GDPR and the fact that we have obtained your consent.

7.2.14 Google Ads Remarketing / Double Click

We use the remarketing function within the Google Ads service on our website. These are services provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The remarketing / “Double Click” function allows us to present users of our website with advertisements based on their interests gleaned from other websites within the Google advertising network. For this purpose, your interaction on our website is analyzed (e.g. which offers you were interested in) so that we can show you targeted advertising on other sites, even after you have concluded your visit to our website. For this purpose, Google stores cookies on your device that visit certain Google services or websites in the Google display network. Your visits are recorded via these cookies. The cookies are used to uniquely identify a web browser on a particular device and not to identify a person.

For more information about Google’s use of data for marketing purposes, please visit the overview page: https://www.google.com/policies/technologies/ads

Google’s privacy policy is available at https://www.google.com/policies/privacy

If you wish to object to the collection of data by Google Ads remarketing services, you can use the settings and opt-out options provided by Google: http://www.google.com/ads/preferences.

The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. Please also read the information we provide under Section 5.

The specific storage period of the data processed cannot be influenced by us, but is determined by Google. You can find further information in Google’s privacy policy at: https://policies.google.com/privacy.

Our use of this Google service takes place on the legal basis of Article 6.1.1(a) of the GDPR and the fact that we have obtained your consent.

7.2.15 Google Maps

We use the Google Maps function (API) on our website to embed maps made available for our use by Google Maps, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

The function enables the visual display of geographical information and interactive maps. We use this service to offer you assistance in locating a LÄSSIG store near you.

Google also collects, processes and uses data collected from visitors to the pages in which Google Maps are integrated. For more information on the collection and use of your data by Google, please refer to Google’s privacy policy: https://www.google.com/privacypolicy.html.

There, in the privacy center, you also have the opportunity to change your settings so that you can manage and protect your data processed by Google. If you use the Storefinder function, your data will also be transmitted to the USA. Please also read the relevant information in Section 5.

You have the right for reasons arising from your personal circumstances to object at any time to this processing of your personal data, which takes place on the legal basis of Article 6.1.1(f) of the GDPR.

In addition, you can block the Google Maps service. To do this, you must switch off the JavaScript application in your browser. However, we wish to point out that, in this case, you may not be able to use all functions of this website (e.g. the interactive map display) to their full extent.

7.2.16 AWIN Partner Program

We use components supplied by the AWIN Global Affiliate Marketing Network based in Germany. AWIN serves as an interface between merchants and affiliates.

Members of this network are advertisers and website operators who provide an advertising platform for the products or services they offer. Website operators place advertisements on their platform (websites, apps or other technologies) and receive a corresponding commission when a click or sale is made.

The company address of AWIN is AWIN AG, Landsberger Allee 104 BC, 10249 Berlin.

AWIN places a cookie in the browser of your computer, but the AWIN tracking cookie does not store any personal data. The only data stored by AWIN are the identification number of the affiliate (i.e. that of the partner referring the potential customer), the order number of the visitor to a website and the advertising material clicked on, as well as information about the end device and the browser used.

The purpose of storing this data is the processing of commission payments between merchant and affiliate. The transaction is handled by the affiliate network, i.e. AWIN.

You can prevent the setting of cookies by adjusting your browser settings accordingly and thus permanently object to the setting of cookies. Such a setting would also prevent AWIN from placing a cookie in the browser of your computer. In addition, cookies already set by AWIN can be deleted at any time by means of your internet browser or other software programs.

The applicable data protection provisions of AWIN can be found at https://www.awin.com/de/rechtliches/privacy-policy.

Our use of this service takes place on the legal basis of Article 6.1.1(a) of the GDPR and the fact that we have obtained your consent.

7.2.17 CRITEO

We use the remarketing function of the international company CRITEO (CRITEO SA, 32 rue blanche, 75009 Paris, France) on our website.

We use the CRITEO remarketing function to reach users who have already visited our website. This allows us to target customers who have already shown interest in our company and to place targeted advertisements. For this purpose, CRITEO stores cookies on your terminal device. These cookies are used to record your visits to our website. The cookies serve to identify the web browser you are using and to collect information about your browsing activities, but not to identify any individual.

For more information about CRITEO’s privacy policy, please see CRITEO’s data protection declaration at http://www.criteo.com/privacy/.

The information generated by the cookie about your use of the website may be transmitted to and stored by CRITEO on servers in the United States.

Our use of CRITEO takes place on the legal basis of Article 6.1.1(a) of the GDPR and the fact that we have obtained your consent.

7.2.18 OWAPro

On our website, we make use of the OWAPro web analysis and online marketing controlling system provided by Hurra Communications GmbH, Wollgrasweg 27, 70599 Stuttgart, Germany (“hurra.com”).

Web analysis is mainly employed to analyze user flows on this website and to optimize online marketing campaigns. The following personal data may be processed by means of OWAPro: online identifiers, including cookie IDs, IP addresses, device information, customer identifiers, referrers, transaction data. Likewise, this data may be used to measure and optimize the success of advertising campaigns and for cost-benefit analysis in order to obtain information about which offers users order or which other actions they have initiated (so-called “conversion tracking”).

For this purpose, cookies are used that allow your internet browser to be recognized when you visit the site again. In these cookies, unique online identifiers (“cookie ID”) can be stored on your terminal device. For more information about the type and extent of personal data processed by hurra.com in OWAPro and the cookies that may be used, please refer to the privacy policy of hurra.com at: https://www.hurra.com/datenschutz/.

You can object to the data collection and processing by hurra.com services for this website at any time for the future by opting out: http://ssl.hurra.com/opt-out?cid=5528&ln=de

Our use of OWAPro takes place on the legal basis of Article 6.1.1(a) of the GDPR and the fact that we have obtained your consent.

7.2.19 Meta Pixel, Meta Remarketing and Conversion API

On our website, we use the so-called “meta pixel” (formerly Facebook pixel) of the social network Facebook, which is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.

With the help of the meta pixel, it is possible for Meta to determine the visitors to our online offer as a target group for the display of advertisements, so-called “Meta ads”. We use the meta pixel to display the Meta ads placed by us to Facebook users who have shown an interest in our online offering. The meta pixel is directly integrated by Meta when you call up our websites and can set a cookie (i.e. a small file) on your device. If you subsequently log in to Facebook or visit Facebook while logged in, the visit to our offer will be noted in your profile.

The data collected about you is anonymous for us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Meta, so that it is possible to make a connection to the respective user profile.

Information on the processing of data by Meta can be found in the Meta privacy policy at https://www.facebook.com/policy.php. You can object to the collection of your data by the meta pixel and its use to display Meta ads. To do so, visit the page set up by Meta at https://www.facebook.com/settings?tab=ads and follow the instructions on changing the settings for usage-based advertising. You also have the option of declaring your objection via the U.S. site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

In addition, we use the Meta “Conversions API”. Conversions API is an interface that sends event data from our servers directly to Meta. The functionality and processing of data within the framework of the Conversions API is similar to the functionality and processing within the framework of the use of the meta pixel. It allows us to analyze the page usage and success of advertisements even better. If you do not have a Facebook account, your website visit will not be associated with a Facebook account.

The information generated by the cookie about your use of our website, as well as the data transmitted via the Conversions API, can or will be transmitted to a META server in the USA and stored there.

The use of the meta pixel as well as the storage of conversion cookies and the transmission of your personal data within the framework of the conversion API takes place on the legal basis of Article 6.1.1(a) of the GDPR and the fact that we have obtained your consent.

7.2.20 Pinterest

On our website, we use the “Pin it” button plugin from Pinterest, which allows you to “pin” and share interesting website content and images. In addition, we use the Pinterest tag for analysis, for optimization of our online offers and for the demand-oriented organization of our Pinterest campaigns. These are services of Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

When you visit our website, a direct connection between your browser and the Pinterest server is established via the Pinterest plugin. Pinterest thereby receives the information that you have visited our website with your IP address. If you click the “Pin it” button while you are logged in to Pinterest with your Pinterest user account, you can share content on this website to the Pinterest network. This allows Pinterest to associate the visit to our pages with your user account. The data is usually transferred to a Pinterest server in the USA and stored there.

In the case of the Pinterest tag, when a Pinterest user clicks on the ad, further actions and target groups are formed that have shown interest; this is tracked. By means of the Pinterest tag, we can ensure that the Pinterest ads are only displayed to Pinterest users who have already shown an interest in our offer, as well as consistent with the user’s potential interest. The data helps us to measure the conversion rate of the respective campaign and to optimize our campaigns

We would like to point out that we, as the website provider, have no knowledge of the content of the data transmitted or of its use by Pinterest.

You can find information on data protection at Pinterest at https://policy.pinterest.com/de/privacy-policy.

The use of the Pinterest plugin and of the Pinterest tag takes place on the legal basis of Article 6.1.1(a) of the GDPR and the fact that we have obtained your consent.

7.2.21 Microsoft Advertising

On our website, we use Microsoft Advertising, a service of Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland.

Microsoft Advertising is an online marketing service that uses the Universal Event Tracking (UET) tool to help us deliver targeted ads via the Microsoft Bing search engine. Microsoft Advertising uses cookies for this purpose. Personal data in the form of online identifiers (including cookie identifiers), IP addresses, device identifiers, and information about device and browser settings are processed.

Microsoft Advertising collects data through the UET tool that allows us to track audiences by means of remarketing lists. For this purpose, a cookie is stored on your end device when you visit our website. Microsoft Advertising can thus recognize that our website has been visited and display an ad when you later use Microsoft Bing or Yahoo. The information is also used to create conversion statistics, i.e. to record how many users have reached our website after clicking on an ad. In this way, we ascertain the total number of users who clicked on our ad and were redirected to our website. However, we do not receive any information that allows us to identify users personally.

In the case of Microsoft services, the transmission of data to Microsoft Corp. in the USA cannot be ruled out.

Processing takes place on the legal basis of Article 6.1.1(a) of the GDPR and the fact that we have obtained your consent.

You can deactivate personalized advertising at Microsoft by visiting https://about.ads.microsoft.com/de-de/ressourcen/richtlinien/personalisierte-anzeigen.

For more information on data protection at Microsoft, please refer to the Microsoft privacy policy at https://privacy.microsoft.com/de-de/privacystatement and https://about.ads.microsoft.com/de-de/policies/legal-privacy-and-security#privacy-and-data-protection-policies.

7.2.22 WhatsApp

On our website we use the WhatsApp “sharing button”, a link to the messaging service WhatsApp. If you live in the European region, the WhatsApp services are provided to you by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. If you live outside the European region, WhatsApp services are provided to you by WhatsApp LLC, 1601 Willow Road, Menlo Park, California 94025, USA.

The WhatsApp sharing button is identified by the WhatsApp logo and allows you to share a blog article as a personal message via WhatsApp on your mobile phone.

When the WhatsApp logo is clicked, the browser establishes a direct connection with WhatsApp’s servers. When you use the WhatsApp button, the operator of WhatsApp finds out which content is being shared and that the share button on our website has been used.

You can find more information in the privacy policy of WhatsApp at https://www.whatsapp.com/legal/#Privacy.

7.2.23 Hotjar

We use Hotjar on our website. This is a service provided by Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe.

Hotjar is a tool for analyzing your user behavior on our website. Hotjar allows us to record your mouse movements, scrolling movements, clicks etc. Hotjar can also determine how long you have hovered the mouse pointer on a certain spot. From this information, Hotjar creates so-called “heat maps”, which can be used to determine which website areas are viewed preferentially by website visitors. Furthermore, we can determine how long you stayed on a page and when you left it. We can also determine at which point you broke off from completing a contact form (so-called conversion funnels). In addition, Hotjar can be used to obtain direct feedback from website visitors. This function serves to improve our internet offering.

Hotjar uses cookies. Cookies are small text files that are stored on your computer and saved by your browser. They serve to make our offer more user-friendly, more effective and more reliable. In particular, these cookies allow us to determine whether our website has been visited with a specific end device or whether the functions of Hotjar have been deactivated for the browser in question. Hotjar cookies remain on your terminal device until you delete them.

You can set your browser so that you are informed about the placing of cookies, allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. We would like to point out that if you deactivate cookies, the functionality of our website may be limited.

If you would like to deactivate data collection by Hotjar, click on the following link and follow the instructions there: https://www.hotjar.com/opt-out.

Please note that disabling Hotjar must be done separately for each browser or device.

For more information about Hotjar and the data it collects, please see Hotjar’s privacy policy at the following link: https://www.hotjar.com/privacy.

Processing takes place on the legal basis of Article 6.1.1(a) of the GDPR and the fact that we have obtained your consent.

7.2.24 Trusted Shops Trustbadge

On our website, we have integrated Trusted Shops widgets (e.g. Trusted Shops Trustbadge) to display Trusted Shops services (e.g. seal of approval, collected reviews) and to offer Trusted Shops. This is a service of Trusted Shops GmbH, Colonius Carré, Subbelrather Strasse 15c, 50823 Cologne (“Trusted Shops”).

The Trustbadge is used to display the Trusted Shops seal of approval and any reviews collected about our web store.

The integration of the Trustbadge results in the web server automatically saving a so-called server log file when our website is called up. This may contain the following data: your IP address, date and time of access, amount of data transferred, details of the requesting provider (access data) and the referrer. The IP address is anonymized immediately after collection, so that the stored data cannot be assigned to your person. The anonymized data is used by Trusted Shops for statistical purposes and for error analysis and verification purposes. The anonymized usage data is stored in a security database for the analysis of security anomalies.

Data processing is carried out on the legal basis of Article 6.1.1(f) of the GDPR to protect our overriding legitimate interests. As a webshop operator, we have a legitimate interest in marketing our products by enabling secure shopping in our webshop. These measures are intended to ensure trouble-free operation of the website and to record any anomalies.

With regard to data processing, we are joint controllers with Trusted Shops pursuant to Article 26 of the GDPR. The trust badge is made available by a CDN provider (content delivery network) in the U.S. as part of a shared responsibility. The company also uses service providers in the USA with whom standard contractual clauses have been concluded. You can find more information about the data protection of Trusted Shops at https://www.trustedshops.com/de/legal/datenschutz.

If you decide to use Trusted Shops products after completing an order and register with Trusted Shops, or if you have already registered with Trusted Shops, you agree to the terms of use of Trusted Shops and enter into a separate contract with Trusted Shops. To the extent that you give us your consent via our cookie banner, we transmit data from your order to Trusted Shops. Trusted Shops then collects personal data from the order data on the basis of the contractual relationship with you and processes it further, for example, to send you requests to review the product. Trusted Shops is responsible for this data processing. Further information on data processing by Trusted Shops can be found in the Trusted Shops privacy policy link in the Trustbadge.

The verification of whether you are already registered with Trusted Shops is done using a neutral parameter after the order is completed. For this purpose, your e-mail address is converted by a cryptological one-way function to a hash value that cannot be decrypted by Trusted Shops. After checking for a match, the parameter is automatically deleted.

The data processing is carried out on the legal basis of Article 6.1.1(f) of the GDPR to protect our overriding legitimate interests as well as the overriding legitimate interests of Trusted Shops. Both Trusted Shops as a service provider and we as the operator of the online store have a legitimate interest in recognizing registered users in order to be able to offer or provide any services linked to the specific order, such as buyer protection or transactional evaluation services.

This being the case, further processing takes place in accordance with the contract concluded between you and Trusted Shops. If you are not yet registered for the services, you will be given the opportunity to do so for the first time. Further processing after registration also depends on the contractual agreement with Trusted Shops. If you do not register, all transmitted data will be automatically deleted by Trusted Shops and a personal reference is then no longer possible.

If it has been determined that you are not yet registered with Trusted Shops for the use of the buyer protection service, you have the option to register for the first time for the so-called Trustcard, which is integrated in the online presence of the member as part of the Trustbadges. By completing the Buyer Protection Service, the order details and e-mail address are transmitted to Trusted Shops for the purpose of setting up the Buyer Protection Account and securing the online purchase. We are jointly responsible for the data transfer with Trusted Shops. The transfer of order data for registration for the buyer protection services is based on Article 6 para 1 p. 1 lit. b GDPR for the fulfillment of the contract between you and Trusted Shops.

Trusted Shops uses service providers in the areas of hosting, monitoring and logging. The legal basis for this is Article 6 para. 1 lit. f GDPR for the purpose of ensuring trouble-free operation. Processing may take place in third countries (USA and Israel).

7.2.25 Social networks and other providers

Our online offer also includes content from third-party providers. These include, for example, so-called “social plugins” of the social network Facebook. Such plugins are important for the dissemination of content. LÄSSIG also integrates functionalities and content from other networks (e.g. Instagram and YouTube), and uses these services of the other providers to offer you content in optimal format.

When availing yourself of the online offers of LÄSSIG, your IP address and other technically related device information such as screen resolution, type of browser and operating system used are registered on servers. The provider of the plugin or code also receives this data. The provider cannot draw any conclusions about your person from this data, but it does know, for example, your geographical location. In addition, the provider can set so-called cookies on your device, with which it can log your surfing behavior and recognize the device you use when surfing. If you are logged into a social network while accessing an online offer from LÄSSIG, the provider can also assign your surfing behavior to your profile stored there. LÄSSIG itself does not receive any information on how you use the social plugins and which content you share or comment on. In this case, the data exchange takes place solely between you and the social networks or the providers.

Details about individual providers:

Under the following links, you can find out about the respective privacy notices of the providers, how they collect your data and how they handle it.